|metro FOR MEN Blog
January 31st, 2013
It’s been a while since my last blog entry. A year in review, I’ve been busy grooming men and loving being back behind the chair doing what I do best…Being the best men’s hairstylist. I’ve been a hairstylist for 25 years and have focused 100% of my attention on men’s grooming for the past 15 years. I enjoy men’s hairstyling more than I can explain and I often get looked down on for choosing the men’s market for my career because most people think you can’t make money at it. I teach to all my trainees that if you do anything for money, you will always be chasing it. If you are passionate and positive about what you do, money finds you. I live that everyday. I love what I do and I’m proud of it!
I began to think about my career highlights and wondered what’s next for me. I feel my men’s grooming skills are performed with mastery, while still continuing to learn new things. I do want to share my skills with anyone who is interested. I do train all the stylists at metro FOR MEN and the good ones stay on to prosper. I’ve lost many trainees along the way because I demand near perfection and have high expectations. I have those expectations because its what our clients expect from metro FOR MEN. I train stylists to not only perform beyone expectations, but to think about what they do at every step. All of our services are thoughful and performed with true skill. I read once, “Good you’ve pissed people off, that means you stand for something”. I do stand for quality over anything else and that is why metro FOR MEN remains the leader in men’s grooming.
Getting back to my career outlook, last year I attended NAHA in Las Vegas as I do every year. I am always so inspired when I return. Last year NAHA opened a new category…men’s grooming for 2013. Every one of my staff encouraged me to enter this contest. I agreed to it and sought advice from prior NAHA winners. Daniel Holzberger told me to hire the best photographer I could afford. I hired Babak, the famous NAHA photographer, devised a collection, found models (that was very difficult), and did the clothes styling myself. I test cut every model to make sure my concept worked and I had the right models. Then I scheduled the shoot. The shoot took place this past weekend starting at 10:00am. I cut, colored, straughtend, styled and clothed all five models by 2:00pm and photos started. Babak was incredible and provided so much creativity. I will confess this wasn’t easy and there were a few times I almost threw in the towel. Thankfully I had a lot of support that kept encouraging me to move forward. Even Babak expressed how incredible my cutting skills were. That was the best compliment ever! The shoot finished at 8:30pm and I thought I was going to die from exhaustion. In the end, it was the best experience I’ve had in my career. I learned so much about me and styling beyond everyday wear. The entry form is due next week. Wish me luck to win the men’s grooming category for the North American Hairstyling Awards! What a way to mark 25 years as a hairstylist.
June 10th, 2012
Hello MFMers! We have added a new product line at metro FOR MEN, the grooming environment for today’s man. TOWELDRY has been added to our impressive list of men’s grooming products. TOWELDRY, an innovative line of professional hair care products designed to simplify the grooming experience for men. Check it out at www.toweldrymen.com today and pick up your favorite product at metro FOR MEN today!
February 19th, 2012
I’ve been asked to provide my expert advice/opinion on a new men’s grooming website, www.themetroman.com. The Metro Man dot com provides skin, shaving, and hair care products to men that want the best products available. I’m so excited for this opportunity and will be providing The Metro Man with tips and product aditions to their site. Please check it out at www.themetroman.com. Buy your favorite product now!
February 11th, 2012
Ask the men’s grooming expert about shoe shines. Polishing your shoes regularly will keep your shoes looking their best for longer. My advice is get your shoes polished right before or during a rain to condition and protect your shoes. A good shoe shine associate will apply a layer of leather/suede protectant to ensure your shoes will not absorb water. At metro FOR MEN we prep, polish and finish shoes and host the best shoe shine in town.
January 29th, 2012
This year has started off great and what a great way to start it off by being inspired. I attended our industry hair show today…ISSE Long Beach. It’s amazing to be surrounded by incredibly talented people and others who are inspired by them. While the show is heavily geared towards women’s hair, it still inspired me to be true to my craft, stay connected to the indusrty and do great work! I watched platform artists from Johnny B’s, Woody’s, Oster and Andi’s. One of the most memorable moments I had at the ISSE show was the design work on a male model from Babyliss. The design he received on the side of his head which was done with freehand clipper work was awesome.
The highlight of my hair show experience was meeting up with the metro FOR MEN team for breakfast at The Pike in Long Beach, CA before the show. I recommend this place, great food, and strong irish coffee. We enetered the show together and were inspired together. I could not ask for anything more! A team that plays together stays together.
January 7th, 2012
Happy New Year! I can’t tell you how glad I am that 2011 is in the past and for the arrival of 2012. My new year’s resolution is to put 2011 to rest and leave it there…in the past. While 2011 was a good year for metro FOR MEN and the shop was always rated well (we had 4.25 stars out of 5 as of Sept. 2011), going into 2012 its so better. metro FOR MEN has been given 5 stars out of five on Google Places. How did we manage to get such a great rating in 3 months? The shop has been blessed with talented, caring and happy service providers. We have reviews coming in saying “what a great environment. You can feel the moment you walk in the staff staff cares…genuinely cares about the customers and each other”.
Almost a year ago, I was told my dream to have a shop where associates cared about each other and the customer was lofty at best. That people in this industry don’t care about anything else but themselves and competing to have it all for themselves. I disagreed and said I will keep keep trying no matter how many people I have to go through to get my dream team. I was bid farewell with a closing statement of “it will never happen”. For a brief moment I doubted my dream, but forged foward anyway.
I’m glad I did, because I have my dream team and I will keep adding to it with like minded individuals that want to be part of my dream. Thank you to my nay sayers because without you, my dream would have never been realized. metro FOR MEN in 2012 is going to continue to be the leader in men’s grooming and will reach new goals…and dreams. For this reason, it is why metro FOR MEN is a Top 200 Salon in America. Here’s to an AMAZING 2012!
December 26th, 2011
Hello MFMers…Great news, metro FOR MEN has just been named one of the Top 200 Fastest Growing Salons in America for 2012! Thank you Salon Today Magazine for recognizing this salon for the past 5 years and naming us a top 200 salon in 2008, 2009, 2010, 2011 & 2012.
December 15th, 2011
Ask the men’s grooming expert…I was speaking with a customer today during his haircut about shampoo and he said to me, “all shampoo is the same”. What he said has some merit. All shampoo cleans hair, but not all shampoo is created equal. What I explained is what separates drug store shampoo and professional shampoo bought in a hair salon or beauty supply is the quality of ingredients. Non-professional shampoo contains alcohol, detergents and polymers that can build up on the hair and scalp. They are generally watered down and easy to overuse because of its concentration. Professional shampoos contain water so they are soluble, do not build up on the hair and scalp, and are heavily concentrated. The more concentrated the shampoo, the less you need to use, thus saving you money.
His other argument was professional shampoo is expensive. It is more expensive than drug store shampoo because you are buying better quality and ingedients. As I mentioned before, professional shampoo is highly concentrated requiring less to go farther. A professional shampoo will last two to three times longer than a drug store shampoo of the same size. Drug store shampoo is so watery that most of it goes down the drain as you try to apply it to your hair. Where as professional shampoo stays in the palm of your hand until its applied to the hair. That is why it lasts longer and therefore costs less over the lifetime of the bottle.
December 5th, 2011
Do you think your hair stylist should participate in continuing education after being licensed? I do. I’ve been in the beauty industry for over 23 years and continue to be amazed that the Board of Barbering and Cosmetology does not require licensees to have continuing education hours in order to renew a license. Because the Board does not require continuing education, it is left to salon owners to require their service providers to get outside education in order to stay current on industry trends. At metro FOR MEN, not only do we require our service providers to seek outside education in order to grow within the salon, we also host in salon education. Shawna, with Aveda, recently hosted a men’s hair cutting class where all my hair department team members were present.
It was one of the best classes hosted within metro FOR MEN. We were shown three new haircuts for men and then shown how to recreate them. At the end of the class, the staff was excited, energized and educated. I think it is important to stay educated and connected to my chosen career. In a typical year I receive at least 40 hours in continuing and enjoy it. I lead by example to my staff and show my team at metro FOR MEN that successful service providers continue to be educated no matter how long in the industry. My advice to customers of salons and stylists, entertain salons that require continuing education and in salon education and get services from stylists who regularly attend industry education.
October 16th, 2011
I ran a Groupon Daily Deal in October 2010 because I’m always up for discovering a new marketing avenue. Groupon explained to me that they are looking for businesses with a great reputation in their industry who are looking to attract new customers and metro FOR MEN fits their criteria. Well, aren’t we all looking for new customers? To have Groupon run a deal for a business, the business has to agree to a 50/50 split and the business pays 2.5% credit card fees. Our deal was $50 for the purchase price of $25. Doing the math I knew that metro FOR MEN would experience a huge loss on the deal. I ran the deal anyway because I felt it was a great tool to get my brand in front of 65,000 Groupon subcribers. After running the deal, I was asked whether I felt Groupon is killing business. I don’t think it is if it is being used in the manner in which Groupon intended it to be—an exclusive deal for its subscribers.
Groupon called us again to run a deal for Father’s Day because our initial deal was so successful, but I declined. I declined because another deal was just ran with another business like mine in the area. Not a good business move. metro FOR MEN is an exclusive men’s only salon and constantly running deals does not support our brand image. Running a Groupon deal was a reward for our current guests to get such a great deal and to offer new guests a way to experience the shop with little financial out put. I just don’t feel that running a deal every 3 months is a smart business decision.
In order for a business to run a successful promotion under the perameters of Groupon or any other daily deal site, the business must be cash positive and provide an outstanding customer experience so that the customer will return again and again. If the business just wants to run deals frequently, it sends the message that the business is not worth their regular pricing. Like a 2 for 1 deal. That means the customer perception is that the business can afford to offer their product for half the regular price all the time, especially if this type of deal is run consistently. Daily deals are just that—a daily deal…Not a constant promotion. If the same business runs the same daily deal every three months, what does that say about that business and yes I think that approach could kill a business (especially its reputation).
I would run a Groupon again, but as a special opportunity so that prospective customers percieve it just that way.